Historically, the outsourcing of functions such as help desks, human resources and communications has been concentrated in large enterprises and multi-national companies. Beyond the organizational turmoil associated with outsourcing entire functional areas and the perception of losing internal control over internal business processes, one of the main reasons why small and mid-sized businesses previously did not take advantage of outsourcing is because business outsourcing vendors generally ignored the smaller business marketplace.

In recent years, small and mid-market businesses have begun to embrace outsourcing as a way to increase operational efficiencies, reduce costs, and promote enterprise transformation. As a result, more vendors are now focusing on the small and mid-size business market; helping them to compete with larger companies.

According to Frank J. Casale, founder and CEO of The Outsourcing Institute, for many of these mid-sized organizations, the outsourcing of business processes is proving to be an effective way to cut operating costs and increase efficiencies. He also notes that, in a lot of industries, middle market companies are forced to compete with much larger enterprises. By outsourcing some of their more costly business processes, smaller companies are able to level the playing field. In that regard, outsourcing serves as an equalizer.

Outsourcing of the human resources function is at the top of the list of outsourcing processes, accounting for 73% of back-office services that are outsourced, according to a Gartner, Inc. study. That same study found that business outsourcing by SMBs (small and mid-sized businesses) was valued at over $15 billion in the United States.

With the lingering fear of a loss of control over internal operations, many smaller businesses dip a toe in the water by outsourcing only a very small portion of their functions to service providers; retaining the perceived strategic areas such as finance and accounting in-house. Activities that are increasingly outsourced include facilities management, logistics management, and HR. Small and mid-sized businesses are discovering that outsourcing a portion of their business operations frees up both time and capital resources. Senior executives and managers can then concentrate on more strategic activities that impact the revenue-producing areas of the company. For businesses that have yet to implement an enterprise resource planning (ERP) solution, outsourcing, in the form of Software-as-a-Service (SaaS) provides them the opportunity to access the newest and best technology.

SMBs face some unique challenges when attempting to implement outsourcing strategies. Due to the relative immaturity of broad-based outsourcing services to this demographic, many SMBs simply do not have the teams in place to acquire and manage service providers who may themselves be just beginning to reach out to SMBs. It is important that middle market companies find outsourcing partners that will work with them during the initial acquisition phase as well as providing continuing support as the SMB business requirements change over time.

Often, SMBs consider outsourcing as a series of tasks or separate functions instead of components of an overall sourcing strategy for the company. Service providers must work closely with small and medium-sized businesses to ensure that key business requirements are incorporated, business metrics are utilized and tracked, and specific and measurable short- and long-term outsourcing goals are in place. When researching an outsourcing partner, SMBs should look for companies which possess the knowledge, tools, expertise and experienced staff to help manage outsourced functions.